11 Best E-commerce Website Builders in India 2025

Building an online store in India has never been more exciting, but it can also feel a bit overwhelming with so many website builders out there. Whether you’re starting a small handmade business or launching a full-scale ecommerce brand, choosing the right platform is one of the first big steps. It affects everything from how your store looks to how easily customers can shop. To make things easier, here’s a look at some of the best e-commerce website builders in India for 2025 that can help you get started and grow with confidence.

Best E-commerce Website Builders in India

1. Zopping

   Zopping is a complete e-commerce website builder made especially for Indian sellers. Whether you’re just starting out or already running a local business, Zopping helps you launch your online store in just a few hours. You don’t need to know coding or be a tech expert. It’s made simple on purpose. What makes Zopping stand out is how well it’s built for Indian needs.

   From GST billing and UPI payments to cash-on-delivery and daily payout tracking, it’s all packed in. Zopping works across industries like fashion, food, kirana, electronics, and even restaurants. With built-in logistic support, easy design templates, and zero commission on sales, it’s a great choice for anyone who wants to go digital quickly without burning a hole in their pocket.

   Key Features:

   • Mobile-friendly Indian themes and regional language support
   • Accepts UPI, wallets, net banking, debit and credit cards
   • Built-in GST invoicing with HSN code mapping and IRP compliance
   • Support from top shipping partners in your area
   • Sell on Amazon, Flipkart, Instagram, WhatsApp, and more
   • Launch your store and mobile app instantly (Android and iOS)
   • Dedicated account manager with 24×7 customer support
   • No sales commission, daily settlement tracking, and clear pricing

   Pros:

   • Designed for Indian sellers with GST and local payment integration
   • Zero commission and straightforward pricing plans
   • Fast setup with mobile app and multi-channel sales built in

   Cons:

   • Limited global payment and shipping tools
   • Fewer third-party apps than Shopify or WooCommerce
   • Not ideal for large-scale enterprise needs with deep customisation

   Pricing:

   • Starts at ₹2917/month with no commission and all features included. Custom plans available for bigger businesses.

   Ideal For:

   • Indian entrepreneurs, D2C brands, and local shops looking for an affordable, all-in-one ecommerce platform that doesn’t require any technical skills.

2. Shopify

   Shopify is a globally trusted ecommerce platform used by businesses in India and across the world. With its clean interface, ready-to-use templates, and thousands of apps, it helps you set up and grow your online store easily. Whether you’re a beginner or already running a business, Shopify gives you all the tools you need to run a professional store. It also supports Indian payment gateways and GST through add-ons. Its reliable hosting, mobile-friendly design, and round-the-clock customer support make it a strong option for businesses serious about online growth.

   Key Features:

   • Over 100 easy-to-customise templates
   • 3,000+ apps for marketing, sales, customer support, and more
   • Indian payment options like Razorpay, PayU, Cashfree, CCAvenue
   • GST invoice support through apps, plus POS for offline sales
   • Mobile-friendly shopping experience
   • Hosting and security included
   • Detailed reports and analytics
   • 24/7 customer support

   Pros:

   • Super easy to use with strong customer support
   • Massive app store and deep customisation options
   • Scales well with your business growth

   Cons:

   • Charges transaction fees if you don’t use Shopify Payments
   • Costs go up as you add more apps and features
   • Some advanced tools are only in premium plans

   Pricing:

   • Basic: $39/month (₹3,350)
   • Standard: $105/month (₹9,100)
   • Advanced: $399/month (~₹32,000)
   • Extra charges for domain, paid themes, and apps
   • Transaction fees: 2% (Basic), 1% (Standard), 0.5% (Advanced) if using third-party gateways

   Ideal For:

   • Startups and growing Indian brands that want a global platform with lots of integrations and don’t mind paying extra for flexibility and support.

3. Zoho Commerce

   Zoho Commerce is part of the larger Zoho family and works really well if you already use Zoho apps like CRM, Books, or Inventory. It helps you build an online store using a simple drag-and-drop builder and gives you tools to manage payments, inventory, GST compliance, and marketing all in one place. The integration across Zoho’s products makes business operations much smoother, especially for Indian SMEs.

   Key Features:

   • Drag-and-drop builder with pre-made templates
   • Works with Indian payment gateways
   • GST billing, order tracking, and shipping integrations
   • Built-in marketing tools and SEO features
   • Connects easily with Zoho CRM, Books, and Inventory
   • Central dashboard for business management

   Pros:

   • Easy integration with other Zoho tools
   • Tailored for Indian businesses with GST and local payment support
   • Budget-friendly for smaller companies

   Cons:

   • Not many third-party app options
   • Limited design flexibility for large or complex stores
   • Smaller user base and support community

   Pricing:

   • Standard: ₹799/month
   • Professional: ₹2,399/month
   • Advanced: ₹5,599/month
   • Discounts available on yearly billing;

   Ideal For:

   • Small and mid-sized Indian businesses that already use Zoho tools and want a connected ecommerce solution with local compliance features.

4. Squarespace

   Squarespace is known for its clean designs and easy-to-use site builder. While it’s not made just for Indian businesses, it still offers good ecommerce tools for creatives and small brands that want a visually strong online presence. You can sell digital or physical products, book appointments, and manage basic inventory. However, it works best for sellers who focus more on appearance than advanced features.

   Key Features:

   • Award-winning design templates
   • Drag-and-drop builder
   • Mobile-ready and secure
   • Blog, SEO, and email marketing tools
   • Accepts payments through Stripe or PayPal
   • All-in-one platform with hosting included

   Pros:

   • Beautiful and modern templates
   • Very easy to use and manage
   • Good for branding-focused businesses

   Cons:

   • Limited payment support in India
   • Not suitable for managing large product catalogs
   • Fewer ecommerce features than Shopify or BigCommerce

   Pricing:

   • Business: $23/month (₹2,000)
   • Commerce Basic: $28/month (~₹2,400)
   • Commerce Advanced: $52/month (~₹4,500)

   Ideal For:

   • Designers, artists, consultants, and small Indian businesses looking for a stylish, easy-to-manage website with light ecommerce needs.

5. BigCommerce

   BigCommerce is a powerful ecommerce platform built for serious growth. Whether you’re running a small online store or a large brand, it has tools for product management, SEO, and multi-channel sales. It also supports Indian payment gateways and does not charge transaction fees, which is a huge plus. If you’re looking to grow quickly and need something more advanced, BigCommerce is worth considering.

   Key Features:

   • Advanced product and inventory management
   • Sell on Amazon, Facebook, Instagram, and more
   • Supports Indian payment options
   • No transaction fees
   • Built-in SEO, reports, and analytics
   • Customisable checkout and fast performance
   • Reliable support

   Pros:

   • No extra charges for transactions
   • Strong tools for handling large product catalogues
   • Built-in support for multi-channel sales

   Cons:

   • Turnover limits on each pricing plan
   • Costs can rise if your business grows quickly
   • Lower plans may face some performance issues

   Pricing:

   • Standard: $29.95/month (₹2,600)
   • Plus: $79.95/month (~₹6,900)
   • Pro: $299.95/month (~₹25,900)
   • No commission fees, but each plan has an annual sales cap

   Ideal For:

   • Indian businesses looking for high performance, growth-ready features, and a platform that can handle multi-channel selling and large-scale operations.

6. Wix

   Wix is one of the most popular website builders around, and it also works great for ecommerce. It uses a simple drag-and-drop setup, which makes it easy for anyone to create a store without needing coding skills. Wix comes packed with ready-to-use templates, tools for marketing, and options to manage payments and inventory. It also supports Indian payment gateways, which makes it a good pick for Indian sellers.

   Key Features:

   • Drag-and-drop editor with 500+ professional templates
   • Works with Indian payment gateways like Razorpay and PayU
   • Mobile-optimised designs and an app market for extra tools
   • Built-in SEO and marketing features
   • Tools to manage orders, inventory, and customer data

   Pros:

   • Very easy to use with a large collection of templates
   • Supports Indian payment options
   • Big app market for adding new features to your store

   Cons:

   • May not work well for very large or complex online stores
   • Some advanced e-commerce tools are only available in higher-tier plans
   • Hosting and backend are controlled by Wix, which limits flexibility

   Pricing:

   • Business Basic: ₹925/month
   • Core: ₹500/month
   • Business Elite: ₹1800/month

   Ideal For:

   • Small businesses, independent creators, and anyone in India who wants to launch a stylish online store quickly without needing technical skills.

7. Instamojo

   Instamojo is built with Indian sellers in mind. It’s perfect for small businesses, freelancers, and creators looking to get online fast. With Instamojo, setting up a store is simple and quick. It handles UPI, wallet, card, and net banking payments, which is great for Indian users. It’s especially useful for people selling digital products like eBooks, courses, or tickets.

   Key Features:

   • Quick and easy store setup
   • Accepts UPI, wallets, cards, and net banking
   • Supports digital product delivery and event ticket sales
   • GST invoicing and local tax compliance
   • Marketing tools and analytics included

   Pros:

   • Built specifically for Indian sellers with local payment support
   • Fast setup with support for digital products
   • Built-in GST invoicing and compliance

   Cons:

   • Limited design and layout customisation
   • Not built for handling large or complex inventories
   • Fewer integration options compared to global platforms

   Pricing:

   • Free plan with basic tools
   • Paid plans start at ₹999/month for additional features

   Ideal For:

   • Indian freelancers, creators, and small businesses who want an easy and affordable way to sell digital or physical products online.

8. Magento (Adobe Commerce)

   Magento is a professional platform built for large-scale e-commerce. It’s open-source, so you can change almost everything to suit your needs. With the right setup, Magento can handle multiple stores, currencies, and languages. It also integrates well with Indian payment gateways and shipping services. However, it needs a good amount of technical knowledge to run smoothly.

   Key Features:

   • Fully customisable with open-source control
   • Supports multi-store, multi-language, and multi-currency setups
   • Integration with Indian payment and logistics providers
   • Advanced tools for inventory, orders, and customer data
   • Built-in SEO and marketing support

   Pros:

   • Extremely flexible and scalable for large e-commerce brands
   • Can manage multiple stores and handle complex product catalogs
   • Large community and extension marketplace

   Cons:

   • Requires developers or tech teams for setup and maintenance
   • Costs more to host and manage
   • Too complex for small businesses or beginners

   Pricing:

   • Free open-source version (excluding hosting and developer costs)
   • Adobe Commerce cloud version starts in the range of several lakhs per year

   Ideal For:

   • Big brands, established Indian companies, and enterprise-level businesses with access to IT teams who need a powerful and fully customisable e-commerce solution.

9. OpenCart

   OpenCart is a free and open-source e-commerce platform that gives you full control over your store. It supports Indian payment options and offers a wide variety of themes and add-ons. You’ll need some technical know-how to get started, but it’s a budget-friendly option for those who want more customisation without paying monthly fees.

   Key Features:

   • Free and open-source platform
   • Indian payment and shipping support
   • Variety of themes and extensions
   • Multi-store and multi-language capabilities
   • Reporting and analytics built-in

   Pros:

   • No monthly fees since it’s open-source
   • Local payment and logistics support
   • Plenty of extensions for added features

   Cons:

   • Setup requires technical skills
   • Limited official support; relies on online forums
   • Some features may require paid add-ons

   Pricing:

   • Free to use
   • Hosting, domain, and add-ons usually cost ₹2,000 to ₹10,000 per year

   Ideal For:

   • Tech-savvy Indian sellers or developers who want a flexible, low-cost e-commerce setup they can control and customise fully.

10. WooCommerce

    WooCommerce is a plugin that turns any WordPress site into an online store. It’s popular in India because it supports local payment gateways and has a massive library of plugins. If you already use WordPress, WooCommerce is a natural next step for building your online store.

    Key Features:

    • Integrates seamlessly with WordPress
    • Supports Indian payments like Razorpay, PayU, and Instamojo
    • Huge selection of plugins and themes
    • Fully customizable and open-source
    • Tools for managing inventory, orders, and customers

    Pros:

    • Free plugin with a large user community
    • Works well with Indian payment gateways and tax plugins
    • Lots of options for customisation

    Cons:

    • Requires hosting and a bit of technical setup
    • Website speed depends on hosting quality
    • Managing many plugins can get tricky

    Pricing:

    • Plugin is free
    • Hosting and domain typically cost ₹3,000 to ₹10,000 per year
    • Paid themes and plugins cost extra

    Ideal For:

    • Indian bloggers, business owners, or anyone already using WordPress who wants a flexible and scalable e-commerce platform.

11. Square Online

    Square Online is known for its smooth integration with Square’s payment and POS systems. It is mainly designed for businesses that sell both online and offline. While it is not built specifically for India, it still offers a clean, beginner-friendly setup and works best if you already use Square devices or plan to do so in the future.

    Key Features:

    • Easy-to-use online store builder
    • Works seamlessly with Square’s payment and POS tools
    • Inventory, order, and sales tracking
    • Mobile-friendly website designs
    • Tools for basic SEO and marketing

    Pros:

    • Good option for businesses already using Square hardware
    • Easy to build and launch a store
    • Free plan available for those just getting started

    Cons:

    • Payment options are limited for Indian users
    • Not as advanced as other ecommerce platforms
    • Customer support and features are not India-focused

    Pricing:

    • Free basic plan (includes Square transaction fees)
    • Paid plans start at $29/month (around ₹2,400)

    Ideal For:

    • Indian businesses that already use Square POS, or those looking for a simple way to set up an online store that connects with their offline setup.

How to Choose the Best E-commerce Website Builder for You?

Choosing the right e-commerce website builder can feel overwhelming, but if you break it down step by step, it becomes a lot easier. Let’s walk through what you should think about before making your decision.

1. Budget and Pricing

   Start by looking at how much you’re willing to spend. Website builders come with different pricing plans, and some even offer free versions with limited features. Make sure you check what’s included in each plan. Are there hidden costs like transaction fees, app charges, or template upgrades? Your goal is to find something that fits your budget without forcing you to compromise on the features you actually need.

2. Ease of Use and Technical Skills

   Ask yourself how comfortable you are with technology. Some builders are beginner-friendly and work with drag-and-drop tools, so you don’t need to write a single line of code. Others offer more control but require some tech knowledge. If you’re just starting out, choose something simple and easy to learn. If you already have some experience, you might prefer a builder that gives you more flexibility and control.

3. Design and Customisation

   Your online store should look and feel like your brand. Explore the templates and design options each builder offers. Can you easily change colors, fonts, and layout? Are there enough templates that match your business style? A good website builder should let you customise your store without making things complicated. The more freedom you have, the easier it is to create a unique shopping experience for your customers.

4. SEO and Marketing Tools

   Getting people to visit your store is just as important as setting it up. Look for SEO features like custom URLs, meta descriptions, and mobile optimisation. Also, check for built-in marketing tools such as email campaigns, discount codes, and integrations with social media platforms. These tools help you reach more people and grow your business over time.

5. Customer Support and Community

   At some point, you’re going to run into questions or technical issues. That’s where customer support matters. Check if the builder offers live chat, phone support, or a help center with tutorials. Also, see if there’s an active user community or forum. Sometimes, answers from other users are just as helpful as those from the support team.

6. Payment Gateway and Transaction Fees

   Make sure the builder supports your preferred payment methods. Whether it’s credit cards, UPI, PayPal, or others, smooth payments are a must. You should also check the transaction fees. Some builders charge extra for every sale, while others let you keep more of what you earn. These small charges can add up, especially as your business grows.

7. Scalability and Long-Term Growth

   Think beyond just starting out. Will this builder grow with your business? Can it handle more products, higher traffic, and extra features as your store expands? Look for options that let you upgrade plans, add apps, and connect to other tools. You want a builder that supports your journey from first sale to long-term success.

Closing Thoughts

Choosing the right e-commerce website builder can shape how your business grows online. Look for what fits your needs, keeps things simple, and helps you scale over time. With the right platform, setting up and running your store becomes much easier.

Frequently Asked Questions (FAQs)