15 Best Shopify Alternatives in India – 2026

Looking for Shopify alternatives in 2026? You’re not alone. While Shopify is a popular choice for building online stores, it’s not the perfect fit for everyone. Maybe the pricing feels a bit high, or you want more control over your store’s features and design. Whatever the reason, there are plenty of other platforms out there that can give you the tools you need to run a successful online business. In this guide, we’ll walk you through 15 of the best Shopify alternatives available this year so you can find the one that matches your goals and budget.

15 Best Shopify Alternatives To Consider in 2026

Here are some great Shopify alternatives that can meet your needs without burning a hole in your pocket.

1. Zopping

If you want an ecommerce platform that’s simple to use, powerful under the hood, and built for Indian businesses, Zopping Store builder should be your first stop. It’s an all-in-one solution that helps you build your online store without needing a single line of code.

Zopping is designed to work smoothly across industries like fashion, groceries, restaurants, and local retail. You get mobile-friendly templates, secure payment integration, inventory tracking, delivery management, and even built-in marketing tools all in one place.

What really sets Zopping apart is how beginner-friendly it is. Even if you’ve never built a website before, you can set up a beautiful, fully functional online store in just a few hours. Everything is customizable, and the platform is regularly updated with features that reflect how Indian customers shop.

Whether you’re starting small or looking to scale fast, Zopping gives you the tools to grow your business without relying on third-party plugins or developers. It’s local, it’s affordable, and it’s packed with everything you need to succeed online.

India-Specific Considerations:

• Accepts popular Indian payment modes like UPI, wallets, and net banking
• Automatically handles GST and creates invoices that follow IRP rules
• Comes with templates designed for Indian users and supports local languages

Pros:

• Designed specifically for Indian sellers and businesses
• No commission is deducted from your sales
• Offers built-in logistics, cash on delivery, and smooth daily settlements

Cons:

• Limited options when it comes to connecting with third-party apps, but improving

Ideal For:

People who run a small business or a direct-to-customer brand in India and want a single platform that does everything for them and doesn’t need coding knowledge.

2. WooCommerce

If you’re already using WordPress, WooCommerce might be the easiest and most flexible ecommerce option for you. It’s a free plugin that turns any WordPress site into a full-fledged online store. Since it’s open-source, you can customize everything to your liking.

The plugin itself won’t cost you, but keep in mind that you’ll still need to pay for hosting, an SSL certificate, and possibly email services. Also, if you’re not comfortable with HTML or CSS, you might need help from a developer. Adding new features often means installing more plugins, which can make things a bit complicated and may affect your site’s speed. Still, for WordPress users who want total control, WooCommerce is a strong contender.

India-Specific Considerations:

• Compatible with Indian payment providers like Razorpay, Paytm, and Instamojo
• Plugins for GST and shipping are available
• Easily links with courier partners in India

Pros:

• No upfront cost and gives you full freedom to customizeg
• Offers a vast plugin library for added features
• Gives you complete ownership of your site and store

Cons:

• You need some basic understanding of WordPress
• Hosting, security, and updates are your responsibility

Ideal For:

Perfect for Indian sellers who are comfortable working with WordPress and want to control everything from design to functionality.

3. Magento / Adobe Commerce

Magento, now known as Adobe Commerce, is built for serious online sellers. It’s ideal if you already have an established store or plan to scale fast. The platform is open-source and gives you a lot of control over how your store looks and functions.

You’ll need to cover costs for hosting, themes, and plugins, but the software itself is free. Magento supports a wide range of products, whether physical, digital, or subscription-based. It also comes with built-in SEO tools, analytics, and support for multiple payment methods. There’s a drag-and-drop website builder, customizable themes, and even cloud hosting options. If you have the resources and a bit of technical help, Magento can take your ecommerce game to the next level.

India-Specific Considerations:

• Easily compatible with Indian payment plugins
• GST features are available through third-party tools
• Can connect with Indian delivery services using APIs

Pros:

• Extremely flexible and designed to grow with your business
• Good option for B2B and complex e-commerce setups
• Backed by a large global developer network

Cons:

• Setup is technical and takes time
• Costs more for development and ongoing maintenance

Ideal For:

A solid fit for large businesses in India that need advanced customization, control, and room to scale.

4. OpenCart

OpenCart is a free, open-source ecommerce platform that helps you build a professional online store without much fuss. Its interface is clean and straightforward, making it a great choice for small to medium-sized businesses.

One of its biggest strengths is its multi-store support, which lets you manage several stores from a single admin panel. It also offers strong SEO tools like custom metadata and sitemap control. Thanks to its modular setup, OpenCart is built to handle high traffic and can scale as your business grows.

India-Specific Considerations:

• Indian payment options can be added through extensions
• GST plugins are available
• Comes with support for local shipping APIs

Pros:

• Free to use and simple to manage
• Works well for small to medium businesses
• Has an active online support community
• Allows you to manage multiple business together

Cons:

• May not be the best choice for large or fast-scaling stores
• Needs additional extensions for more advanced features

Ideal For:

If you’re a small Indian business looking to get online with minimum expenses and want full control of your store, OpenCart is worth considering.

5. PrestaShop

If you’re working with a limited budget, PrestaShop could be a smart option. The software is free, but like others on this list, you’ll still need to invest in hosting and a domain name. It’s not the flashiest when it comes to themes, but it gets the job done.

PrestaShop supports multiple languages and currencies, which is great if you plan to sell internationally. You won’t have to pay transaction fees either. With the help of a skilled developer, you can build a solid and attractive store without breaking the bank. It’s a practical solution if you want good functionality without overspending.

India-Specific Considerations:

• Payment gateways for India can be added using modules
• GST features are supported
• Works with Indian courier APIs

Pros:

• Free and open-source
• Comes with a lot of features without needing too many add-ons
• Design and layout can be customized as per your needs

Cons:

• You’ll need hosting and someone who can handle the technical setup
• Doesn’t have a wide range of official plugins built for Indian users

Ideal For:

Great for Indian startups that want an affordable, customizable platform and have some technical resources on hand.

6. BigCommerce

BigCommerce is great if you’re looking for an ecommerce platform that’s easy to use and doesn’t require too much technical knowledge. Its drag-and-drop editor makes setting up a website straightforward, even for beginners.

You get a variety of professional themes, although most of the free ones are limited. The good news is, you won’t pay any transaction fees, no matter which payment provider you use. BigCommerce comes with powerful built-in tools like advanced SEO features and multi-currency support. However, some users notice that it can be a bit slower than other platforms when it comes to load time. Still, for ease of use and built-in features, it’s a strong Shopify alternative.

India-Specific Considerations:

• Works with Indian payment gateways like PayU and Razorpay
• GST handling possible through third-party tools
• Shipping integration available for Indian logistic services.

Pros:

• Hosted platform, so no need to manage technical maintenance
• Reliable performance even for large product catalogs
• SEO and speed features are already built in

Cons:

• Monthly subscription cost is higher than open-source platforms
• Fewer India-specific tools compared to local platforms

Ideal For:

Best suited for growing Indian businesses that want a stable, low-maintenance platform that can handle scale without much tech involvement.

7. Ecwid

Ecwid is perfect if you already have a website or social media presence and want to start selling quickly. It integrates easily with platforms like WordPress, Wix, Facebook, Instagram, and even WhatsApp.

You can set up your store without building a full site from scratch. Ecwid supports digital product sales, offers multiple payment gateways, and has built-in POS tools. You can even automate parts of your marketing and offer discounts. If you want to sell across different platforms without a lot of technical hassle, Ecwid is a great pick.

India-Specific Considerations:

• Allows payments through Razorpay and PayU
• Lets you sell directly via WhatsApp and other social platforms
• Doesn’t focus much on GST or Indian shipping features

Pros:

• Can be added to an existing website easily
• Has a free plan for basic use
• Quick and easy to get started

Cons:

• Limited control over your store’s backend
• Fewer features aimed specifically at Indian sellers

Ideal For:

Good choice for influencers, content creators, and small sellers in India who want to add e-commerce features without setting up a full website.

8. Squarespace

Squarespace is ideal for creatives and professionals who care about design. If your focus is more on showcasing content and visuals, this platform gives you beautiful templates and easy tools to build a visually striking site.

You can still run an online store with Squarespace, but it may not offer the same depth of ecommerce features that Shopify does. Shopify handles things like payments, shipping, and third-party apps more robustly. However, Squarespace usually costs less and is simpler to manage. So if your priority is content and presentation rather than advanced ecommerce functions, Squarespace can be a smart, budget-friendly choice.

India-Specific Considerations:

• Supports INR payments through Stripe and Razorpay integrations
• Lacks in-built GST and Indian courier tools

Pros:

• Visually impressive templates and themes
• Comes with built-in hosting and tools, no separate setup needed
• Simple drag-and-drop editor for beginners

Cons:

• Limited when it comes to large e-commerce stores
• Fewer features compared to platforms focused only on selling

Ideal For:

Ideal for Indian creators, service providers, or boutique brands who want a professional-looking website without too much hassle.

9. Weebly

Weebly is a solid option if you’re just starting out and want something free or low-cost. It’s easy to use and works well for building a basic online store. The platform doesn’t have as many features as Shopify, but it’s much cheaper. Even the most expensive Weebly plan costs less than Shopify’s basic one.

Weebly’s drag-and-drop builder is easy to use, making it great for small businesses or individuals who just want to set up a clean, functional website without getting into the technical stuff. But if you’re aiming to scale up in a big way, you might find Weebly a bit limiting down the road.

India-Specific Considerations:

• INR payments can be supported using third-party tools
• No native GST or shipping support for India

Pros:

• Super simple drag-and-drop builder
• Free plan lets you test it out
• Doesn’t require much maintenance once ready

Cons:

• Basic feature set compared to modern platforms
• Updates and innovations are slower

Ideal For:

Great for individuals or small sellers in India who want to experiment with online selling or run a small-scale e-commerce setup.

10. Wix Studio

Wix Studio is designed for users who want more control over design and development. It comes with over 350 responsive templates and lets you create advanced eCommerce sites. You can build custom components, use a built-in cloud-based IDE, or even speed things up using Wix Studio AI.

There’s also a chance to earn from your creations. If you build interactive widgets, you can sell them on the Wix App Market, which reaches over 245 million users. It’s a good fit for developers, agencies, or anyone who wants a more flexible and scalable platform.

India-Specific Considerations:

• Works with Razorpay, PayU, and Instamojo
• GST setup can be added using apps
• Offers mobile-ready and regional language-friendly templates

Pros:

• Lots of creative freedom with design
• Huge library of ready-made templates
• Easy payment gateway setup for India

Cons:

• Heavier websites may perform slowly
• SEO requires more manual tuning

Ideal For:

Perfect if you’re a creative entrepreneur or agency in India looking to build a stylish site with flexibility and ease of use.

11. Sellfy

Sellfy is perfect if you’re a creator or small business owner who just wants to start selling without dealing with complex setups.Whether it’s digital products, physical goods, subscriptions, or print-on-demand items, Sellfy covers it all.

You get six pre-designed templates and a drag-and-drop builder that’s easy to work with. Sellfy also includes built-in SEO tools, secure hosting, and the ability to connect your own domain. If you want something clean, fast, and simple, Sellfy is a great pick.

India-Specific Considerations:

• Sellfy can support INR, but only if your payment gateway handles it properly.
•  It’s not designed around Indian tax laws, so you might need to do some manual work for GST and invoicing.

Pros:

• Great for digital creators like artists, musicians, and educators
• Simple to set up and has a clean interface
• Comes with built-in marketing tools to promote your work

Cons:

• Customization options for your storefront are limited
• Doesn’t offer much help when it comes to Indian-specific needs

Ideal For:

Indian content creators who want to sell digital products like music, ebooks, or online courses

12. Dukaan

If you want a fast and easy way to launch your eCommerce store, Dukaan might be your go-to option. It’s a SaaS platform made for B2C and D2C businesses that want power and simplicity in one place.

You don’t need to know a single line of code. The dashboard is packed with features like order management, payments, and store customization. The themes are fast, mobile-friendly, and completely free. If you have a bit of technical knowledge, you can even add custom CSS.

Dukaan is built to grow with your business. Whether you’re just starting out or ready to scale, the platform keeps things smooth and efficient.

India-Specific Considerations:

• Dukaan is built with Indian sellers in mind.
• It supports UPI, Paytm, Razorpay, and helps with GST billing and invoice generation.
• You also get access to local delivery partners.

Pros:

• India-first features make it super convenient
• Quick to launch your store with minimal setup

Cons:

• Not the best choice if you’re targeting customers outside India
• Store design and customization features are limited

Ideal For:

Indian resellers, small shop owners, and local businesses moving online

13. Shopmatic

Shopmatic is built to make online selling easier for small businesses. It gives you tools to create your store, manage products, handle orders, and accept payments from one dashboard.

What makes Shopmatic different is its strong focus on social selling. You can sell directly through WhatsApp, Messenger, and Telegram. The platform also connects to major marketplaces like Amazon, Lazada, and Shopee. It includes data tools as well, so you can track what’s selling and who’s buying. For anyone juggling multiple sales channels, Shopmatic keeps everything in one place.

India-Specific Considerations:

• Offers GST invoicing
• Accepts local payments from UPI and digital wallets
• Ties in with courier services for local deliveries

Pros:

• Easy onboarding with guided support
• Features designed for Indian users
• Budget-friendly plans for small sellers

Cons:

• Limited options for scaling up
• Store design is template-based

Ideal For:
Indian home-based sellers, solopreneurs, and boutique shops

14. Zepo Commerce

Zepo Commerce is another India-based eCommerce platform that offers a full toolkit for small to medium-sized businesses. It allows you to set up an online store quickly, and includes features like logistics integration, payment gateways, and marketing tools.

Zepo makes selling easy by automating many of the day-to-day tasks like shipping and payments. It also supports sales through WhatsApp and other social platforms, helping you reach more customers with less effort. If you’re looking for an affordable solution that works well in the Indian market, Zepo is a solid option.

India-Specific Considerations:

• GST and Indian payment options are built in
• Supports cash on delivery and logistics integration
• Focused fully on the Indian e-commerce market

Pros:

• Complete e-commerce toolkit tailored for India
• Helps simplify daily operations
• Templates are localized for Indian buyers

Cons:

• Store design flexibility is limited
• Feature updates can be slow

Ideal For:
Indian offline stores looking to start selling online

15. Kartify

GoKartify gives you the tools to build and grow your online store without needing technical skills. You can design your storefront using simple, customizable features that focus on creating a smooth shopping experience.

Their platform is optimized to reduce cart abandonment and improve checkout speeds. Notifications through SMS, Email, or WhatsApp keep your customers in the loop. Kartify also helps you boost retention by delivering a clean, fast, and user-friendly interface that customers enjoy using.

It’s a good pick if you’re looking for a flexible platform that focuses on user experience and conversion.

India-Specific Considerations:

• Supports GST, e-invoicing, and UPI payments
• Deep integrations with major Indian marketplaces
• Mobile-optimized and offers multilingual support

Pros:

• Built for scaling Indian D2C businesses
• Offers a full suite of services including logistics
• Great for long-term growth

Cons:

• Pricing is more suitable for larger businesses
• Can be a bit complex for beginners

Ideal For:
High-growth D2C brands and established retailers in India

How to Find the Right Shopify Alternative for Your Business

1. Go for a Platform That’s Easy to Set Up

   Not everyone has coding experience, and honestly, you shouldn’t need it just to launch an online store. Look for platforms that let you get started without any technical stress. Zopping is a great example. It lets you build and manage your store without needing to write a single line of code. The interface is beginner-friendly, which means you can get up and running quickly without hiring a developer.

2. Make Sure It Supports Multi-Channel Selling

   If you’re planning to sell across platforms like Amazon, eBay, Instagram, or Facebook, then your platform should support that. Tools like BigCommerce and Ecwid make it easy to manage inventory and sales across multiple channels from one dashboard. This saves time and helps you avoid mistakes like overselling. For businesses looking to reach customers everywhere, multi-channel support is a must.

3. Think About How Well It Can Grow With You

   Your needs today might be small, but what about a year from now? Platforms like Magento and BigCommerce are strong choices for businesses expecting high traffic and large inventories. They come with advanced features that support growth. On the other hand, if you’re running a smaller store, something like Zopping gives you room to grow without locking you into expensive plans. It’s scalable without overwhelming you at the start.

4. Check How Much You Can Customize the Look and Feel

   Your store should reflect your brand, not just look like every other template online. While Shopify gives you theme options, platforms like PrestaShop and Zopping let you go a bit deeper. You get more freedom to change layouts, adjust design elements, and create something unique.

5. Don’t Ignore SEO and Marketing Features

   Getting traffic to your store takes more than just good products. Built-in SEO tools help your site show up on Google, and marketing tools help you connect with your audience. Look for a platform that offers features like meta tags, clean URLs, email marketing options, and discount code support. The easier it is to market from within the platform, the better it is for your long-term growth.

6. Match the Platform to Your Business Goals and Budget

   Think about what you really need right now and what you might need soon. Some platforms charge high monthly fees but offer features you may not use immediately. Others, like Zopping, give you what you need at a reasonable price, making them great for smaller businesses. Your platform should make sense for your goals, not just look good on paper.

7. Check the Quality of Customer Support

   At some point, you’ll need help. Whether it’s a technical glitch or just a how-to question, responsive support can save you a lot of time and stress. Read reviews, explore help centers, and test out chat or email support before you commit. Some platforms offer 24/7 support, while others rely heavily on community forums or documentation. Go with what feels reliable to you.

Why Zopping is the Best Shopify Alternative in India

If you’re running an online store in India, Zopping is built with your needs in mind. It gives you everything you expect from a global platform, but without the extra cost and complexity. Here’s why more Indian sellers are switching to Zopping:

1. Simple and Transparent Pricing

   Zopping offers India-first pricing with zero per-sale fees. You just pay a clear, affordable monthly fee. There are no hidden charges sneaking up on you later.

2. Local Payments with Daily Tracking

   Accept UPI, wallets, net banking, and card payments right out of the box. Zopping also tracks your payouts daily, so you always know what’s coming in.

3. Built-in GST and E-Invoicing

   You don’t need to worry about GST plugins or manual setup. Zopping already includes GST rules, HSN code mapping, and IRP-compliant invoices. Everything is set up to be tax-ready from day one.

4. Integrated Shipping and COD Support

   Connect easily with services like Delhivery and Shiprocket. You can manage shipping, track COD orders, and even handle remittances from one single dashboard.

5. Multi-Channel Selling Made Easy

   Zopping helps you expand your reach. Sync your store with Amazon, Flipkart, Instagram, WhatsApp, and other channels without juggling multiple tools.

6. Launch Your Website and Mobile App Instantly

   You don’t need to be a tech expert. Zopping lets you create your branded e-commerce website and mobile app for Android and iOS with just a few clicks.

7. India-Friendly Themes and 24×7 Support

   Choose from themes designed specifically for Indian buyers. Offer content in local languages and get help whenever you need it, with support teams and account managers ready around the clock.

Closing Thoughts

No matter what kind of online store you want to build, there is a Shopify alternative that can fit your needs and budget. These platforms offer different options for control, design, and ease of use, so you can pick what works best for you. Take your time to explore and find the one that feels right for your business goals. The right choice can help you start or grow your online shop without extra hassle.

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