{"id":484,"date":"2025-04-21T06:52:21","date_gmt":"2025-04-21T06:52:21","guid":{"rendered":"https:\/\/zopping.com\/blog\/?p=484"},"modified":"2025-06-24T10:41:19","modified_gmt":"2025-06-24T10:41:19","slug":"what-is-seo-optimization-extension","status":"publish","type":"post","link":"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/","title":{"rendered":"What is SEO Optimization Extension?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #121213;color:#121213\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #121213;color:#121213\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#Why_do_I_need_this_extension\" >Why do I need this extension?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#Prerequisites\" >Prerequisites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#How_to_install_SEO_Optimization_Extension_on_Zopping\" >How to install SEO Optimization Extension on Zopping?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#How_can_I_Implement_SEO_for_my_online_stores_web_pages\" >How can I Implement SEO for my online store\u2019s web pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#Sitemap\" >Sitemap?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#How_will_this_change_affect_my_website\" >How will this change affect my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-seo-optimization-extension\/#What_happens_when_I_uninstall_this_extension\" >What happens when I uninstall this extension?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_I_need_this_extension\"><\/span>Why do I need this extension?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>This extension will provide you with a sitemap, which, once plugged in via Google Search Console or any other search engine dashboard, will be used by the respective search engine to crawl and index your website.<\/li>\n<li>This extension will also help you programmatically optimize your page title, meta description(s), and meta keywords of your home, category, brand, tag, and product pages. This will help you rank your website higher with increasing relevance with keywords present on the internet.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Prerequisites\"><\/span>Prerequisites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are no prerequisites required to run this extension for your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_install_SEO_Optimization_Extension_on_Zopping\"><\/span>How to install SEO Optimization Extension on Zopping?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"zp_section\">\n<img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/04\/seovariantimg1-420ec4ced5a50fd5d50147b64bff74bb.png\" alt=\"\" \/><\/p>\n<div>\n<ul>\n<li>Navigate to the <strong>Settings > Extensions > Marketing section.<\/strong><\/li>\n<li>Here you will find the <strong>SEO Optimization<\/strong> extension. Click on \u2018Install\u2019 and add the extension to your website<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_Implement_SEO_for_my_online_stores_web_pages\"><\/span>How can I Implement SEO for my online store\u2019s web pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"margin-bottom: 15px;\">\n<li>After installing the SEO Optimization extension, navigate to the <strong>Extensions > Installed<\/strong> section. You will find the same extension in this window. Click on the \u2018Configure\u2019 option.<\/li>\n<li>Once you land on the Custom SEO Content page, you will be shown a few tabs like <strong>Home, Product, Category, Brand, Tag,<\/strong> and <strong>Sitemap<\/strong>. We will walk you through every step of how to add SEO content for each tab.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/04\/image-44-1024x600.png\" alt=\"\" \/><\/p>\n<ol start=\"3\" style=\"margin-bottom: 15px;\">\n<li>In the <strong>Home<\/strong> tab, you will notice that a template has been provided as shown above. The variable names mentioned within the brackets will be automatically replaced by relevant information on your website. For eg, the variable <strong>{organization_name} <\/strong>will get replaced by your online store\u2019s name.<\/li>\n<li>You can also add static texts in addition to these variable placeholders as shown below.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/04\/image-45-1024x600.png\" alt=\"\" \/><\/p>\n<ol start=\"5\">\n<li>\n    Similarly, you can do the same for Product, Category, Tag, and Brand pages. The variable placeholders for the same will vary accordingly. Refer to the list below to check relevance-.<\/p>\n<ul>\n<li><strong>{{product_name}}<\/strong> &#8211; will fetch info of the relevant product name.<\/li>\n<li><strong>{{brand_name}}<\/strong> &#8211; will fetch info of the relevant brand name.<\/li>\n<li><strong>{{category_name}}<\/strong> &#8211; will fetch info of the relevant category name.<\/li>\n<li><strong>{{tag_name}}<\/strong> &#8211; will fetch info of relevant tags.<\/li>\n<li><strong>{{organization_name}}<\/strong> &#8211; will fetch your online store\u2019s name.<\/li>\n<\/ul>\n<\/li>\n<li>\n    Please note that the Tag and Brand pages will only show up if the following two extensions are installed respectively-<\/p>\n<ul>\n<li><strong>Product Tag Support<\/strong> Extension for Tags.<\/li>\n<li><strong>Brand Support Extension<\/strong> for Brand.<\/li>\n<\/ul>\n<\/li>\n<li>To know more about keyword specificity and how to write the meta descriptions for these pages, please visit the <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Starter Guide<\/a> from Google.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Sitemap\"><\/span>Sitemap?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"margin-bottom: 15px;\">\n<li>A sitemap is a file or web page that provides a list of all the pages and content on a website. It serves as a structured map of the website, making it easier for search engines and users to navigate and understand the site&#8217;s organization.<\/li>\n<li>It is a valuable tool for online stores as it aids in search engine optimization, and ensures all pages are crawled and indexed. It&#8217;s an essential component of an e-commerce site&#8217;s SEO strategy.<\/li>\n<li>In the <strong>Sitemap<\/strong> section, copy the sitemap URL for your online store that is shown below and register the same with <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console.<\/a> To know more, refer <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide#howdoigetongoogle\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/04\/image-46.png\" alt=\"\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_will_this_change_affect_my_website\"><\/span>How will this change affect my website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>When your customer searches your online store on any search engine, they will see the website links as shown.<\/li>\n<\/ol>\n<div class=\"zp_section\">\n<img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/04\/seovariantimg5-622cc022d657fe6d9edc75d0ffb5e06c.png\" alt=\"\" \/><\/p>\n<div>\n<ol>\n<li>Custom Page Title.<\/li>\n<li>Custom Meta Description.<\/li>\n<li>Custom Product\/ Categories\/ Brand\/ Tag Title.<\/li>\n<li>Relevant Product\/ Categories\/ Brand\/ Tag meta description.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<div class=\"zp_section\">\n<img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2025\/04\/seovariantimg6-5d8cba75cd990dbc89589a2ebcbe6b19.png\" alt=\"\" \/><\/p>\n<div>\n<ol start=\"2\">\n<li>When the user adds a custom product\/ category title, the title of the corresponding webpages of relevant products\/ categories will be visible as shown below to the customer.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_when_I_uninstall_this_extension\"><\/span>What happens when I uninstall this extension?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>All SEO tags and descriptions for your online store web pages will be removed.<\/li>\n<\/ol>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"How can I Implement SEO for my online store\u2019s web pages?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Multichannel strategies involve engaging customers across various platforms such as websites, social media, and bricks-and-mortar stores. 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We will walk you through every step of how to add SEO content for each tab.<\/li>\n<li>In the Home tab, you will notice that a template has been provided as shown above. The variable names mentioned within the brackets will be automatically replaced by relevant information on your website. For eg, the variable {organization_name} will get replaced by your online store&rsquo;s name.<\/li>\n<li>You can also add static texts in addition to these variable placeholders as shown below.<\/li>\n<li>Similarly, you can do the same for Product, Category, Tag, and Brand pages. 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This extension will provide you with a sitemap, which, once plugged in via Google Search Console or any other search engine dashboard, will be used by the respective search engine to crawl and index your website. This extension will also help you programmatically optimize your page title, meta description(s), [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-setup-configuration"],"_links":{"self":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":7,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":1927,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts\/484\/revisions\/1927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/media\/629"}],"wp:attachment":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}