{"id":2311,"date":"2025-10-03T10:08:33","date_gmt":"2025-10-03T10:08:33","guid":{"rendered":"https:\/\/zopping.com\/blog\/?p=2311"},"modified":"2025-10-08T05:26:40","modified_gmt":"2025-10-08T05:26:40","slug":"what-is-ondc","status":"publish","type":"post","link":"https:\/\/zopping.com\/blog\/what-is-ondc\/","title":{"rendered":"What is ONDC? How Can It Boost Your Online Sales?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Quick Links<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #121213;color:#121213\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #121213;color:#121213\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#What_is_ONDC\" >What is ONDC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#How_Does_ONDC_India_Operate\" >How Does ONDC India Operate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#ONDC_vs_Traditional_E-commerce\" >ONDC vs Traditional E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#Key_Benefits_of_ONDC_for_Sellers_in_2025\" >Key Benefits of ONDC for Sellers in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#How_Does_ONDC_Impact_Different_Indian_Sectors\" >How Does ONDC Impact Different Indian Sectors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#How_is_ONDC_Transforming_Indian_eCommerce\" >How is ONDC Transforming Indian eCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#How_Will_Zopping_Help_You_Expand_Your_Business_Using_ONDC\" >How Will Zopping Help You Expand Your Business Using ONDC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/zopping.com\/blog\/what-is-ondc\/#How_Will_Zopping_Help_You_Expand_Your_Business_Using_ONDC-2\" >How Will Zopping Help You Expand Your Business Using ONDC?<\/a><\/li><\/ul><\/nav><\/div>\n<p>With over <a href=\"https:\/\/retail.economictimes.indiatimes.com\/news\/e-commerce\/e-tailing\/ondc-crosses-20-4-cr-transactions-in-march-2025\/120308007\" target=\"_blank\" rel=\"nofollow noopener\">1.6 crore<\/a> orders in March, the Indian government-backed digital commerce platform ONDC is increasingly gaining popularity. But one question remains prevalent among small businesses: What is ONDC?<\/p>\n<p>In this article, let\u2019s explore what ONDC is, how it works, how it differs from traditional eCommerce, and how it is transforming the Indian eCommerce landscape.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_ONDC\"><\/span>What is ONDC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ONDC (Open Network for Digital Commerce) is a government-backed digital initiative that aims to create an interoperable, community-led marketplace for the entire country. Unlike Amazon, Flipkart, or Zomato, where sellers must join a single platform to reach buyers, ONDC allows businesses to list products and services on an open network that is accessible through multiple buyer apps.<\/p>\n<p>This means a small seller in Delhi, a farmer in Maharashtra, or a D2C brand in Bangalore can all showcase their products or services on ONDC and reach customers anywhere across India without being tied to a single platform\u2019s rules or commission structures.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_ONDC_India_Operate\"><\/span>How Does ONDC India Operate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The easiest way to understand ONDC in India is to think of it as a digital public infrastructure, similar to UPI for payments. Just as UPI connects multiple banks and apps to create a seamless payment ecosystem, ONDC connects buyers, sellers, logistics providers, and payment systems under one open framework.<\/p>\n<p>Here\u2019s how it works in practice:<\/p>\n<ul>\n<li><strong>Seller Onboarding: <\/strong>Sellers don\u2019t need to register separately with different platforms. They can join ONDC through any compatible Seller App and instantly make their catalogue visible across multiple buyer apps.<\/li>\n<li><strong>Buyer Access: <\/strong>Buyers can open any Buyer App connected to the ONDC India network to browse products, compare prices, and place orders.<\/li>\n<li><strong>Interoperability: <\/strong>Whether it\u2019s food delivery on ONDC, retail shopping, or booking mobility services, the same seller listings are visible across the ecosystem.<\/li>\n<li><strong>Delivery &amp; Payments: <\/strong>An ONDC delivery partner handles logistics while payments are made securely through integrated gateways.<\/li>\n<\/ul>\n<p>The key difference? Unlike traditional platforms that act as gatekeepers, the ONDC platform simply provides the network infrastructure where sellers and buyers interact more directly, with transparency and flexibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ONDC_vs_Traditional_E-commerce\"><\/span>ONDC vs Traditional E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a quick comparison of how the ONDC platform stands apart from traditional eCommerce platforms:<\/p>\n<div class=\"zopping_table_sticky\" style=\"margin: 30px 0;\">\n<table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>ONDC<\/th>\n<th>Traditional eCommerce Platforms<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Who Runs It<\/strong><\/td>\n<td>Supported by the Indian government and designed as an open, not-for-profit network.<\/td>\n<td>Operated by private corporations with profit-driven models.<\/td>\n<\/tr>\n<tr>\n<td><strong>Business Model<\/strong><\/td>\n<td>Open and interoperable, meaning any seller can connect and be discovered across apps.<\/td>\n<td>Closed ecosystems where sellers must operate within a single platform\u2019s boundaries.<\/td>\n<\/tr>\n<tr>\n<td><strong>Getting Started<\/strong><\/td>\n<td>Sellers can onboard through any ONDC-enabled partner app.<\/td>\n<td>Sellers have to sign up directly with individual platforms.<\/td>\n<\/tr>\n<tr>\n<td><strong>Customer Reach<\/strong><\/td>\n<td>Products and services are visible across all apps connected to the ONDC network.<\/td>\n<td>Visibility is restricted to users of that particular platform only.<\/td>\n<\/tr>\n<tr>\n<td><strong>Charges &amp; Commissions<\/strong><\/td>\n<td>Typically lower and more transparent, keeping seller margins healthier.<\/td>\n<td>Often higher, with commission structures that may lack transparency.<\/td>\n<\/tr>\n<tr>\n<td><strong>Data Rights<\/strong><\/td>\n<td>Sellers retain ownership of their customer interaction data.<\/td>\n<td>Platforms usually hold the data, limiting seller insights.<\/td>\n<\/tr>\n<tr>\n<td><strong>Food Delivery Model<\/strong><\/td>\n<td>Designed to reduce delivery costs and allow direct restaurant-to-customer connections.<\/td>\n<td>Heavier fees and reliance on aggregator-driven delivery networks.<\/td>\n<\/tr>\n<tr>\n<td><strong>Seller Ratings<\/strong><\/td>\n<td>Ratings and reviews can move with the seller across different ONDC apps.<\/td>\n<td>Ratings remain locked to one specific platform.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>This difference is game-changing for sellers who have long struggled with opaque fees, a lack of data, and dependence on a single platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Benefits_of_ONDC_for_Sellers_in_2025\"><\/span>Key Benefits of ONDC for Sellers in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For Indian sellers, ONDC isn\u2019t just a new marketplace. It\u2019s a paradigm shift in how eCommerce works. Here are the most impactful benefits:<\/p>\n<ol>\n<li>\n<h3>Lower Commission Fees<\/h3>\n<p>Traditional platforms often charge anywhere between 20 to 30% commission. ONDC, being a not-for-profit network, ensures lower and more transparent fees. For restaurants using ONDC food delivery apps, this means keeping more revenue per order instead of paying huge cuts to middlemen.<\/li>\n<li>\n<h3>Wider Market Reach<\/h3>\n<p>By joining ONDC once, sellers instantly make their products or services visible across all ONDC buyer apps. This eliminates the need to maintain separate accounts across Amazon, Flipkart, Zomato, and other platforms.<\/li>\n<li>\n<h3>Ownership of Customer Data<\/h3>\n<p>Lack of access to customer data is often the biggest frustration for small business owners and local shopkeepers. ONDC changes this by allowing sellers to own their buyer interaction data, which can help them create better targeted campaigns, improve their service, and build brand loyalty.<\/li>\n<li>\n<h3>Interoperability Across Platforms<\/h3>\n<p>ONDC ensures a level playing field. This means that a small kirana store in Jaipur has the same visibility as a large D2C brand in Mumbai, since listings are interoperable across platforms.<\/li>\n<li>\n<h3>Increased Control &amp; Flexibility<\/h3>\n<p>Sellers are no longer tied down to one platform\u2019s pricing rules, commission models, or algorithms. They have more control over their catalogues, pricing, and delivery partnerships.<\/li>\n<li>\n<h3>Simplified Operations<\/h3>\n<p>With a single ONDC delivery partner network and integrated buyer apps, sellers can streamline logistics, inventory management, and payments.<\/li>\n<li>\n<h3>Transparency &amp; Trust<\/h3>\n<p>Both buyers and sellers benefit from transparent pricing, ratings portable across apps, and reduced reliance on \u201cplatform monopoly\u201d practices.<\/li>\n<li>\n<h3>Access to New Opportunities<\/h3>\n<p>ONDC isn\u2019t limited to retail. From food delivery to financial services, agriculture, and transport, sellers can diversify their presence across multiple sectors.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_ONDC_Impact_Different_Indian_Sectors\"><\/span>How Does ONDC Impact Different Indian Sectors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ONDC impacts different Indian sectors by empowering MSMEs, democratising the e-commerce landscape, empowering consumers with diverse options and competitive prices, and creating job opportunities in logistics and technology. In short, it isn\u2019t just reshaping the retail industry, but targeting the entire business landscape in India.<br \/>\nHere is how it is impacting different industries in the country:<\/p>\n<ul>\n<li><strong>Retail: <\/strong>Small retailers and kirana shops can now go digital without heavy investments, reaching customers beyond their neighbourhood.<\/li>\n<li><strong>Food Delivery: <\/strong>Local restaurants benefit from ONDC food delivery apps, offering customers affordable meals and faster delivery. For sellers, it provides lower commissions.<\/li>\n<li><strong>Financial Services: <\/strong>Integration with payments, credit, and lending platforms will allow small sellers to access financial products more easily.<\/li>\n<li><strong>Mobility &amp; Transport: <\/strong>Just like retail, cab services and logistics providers can plug into ONDC, ensuring fairer pricing and better access.<\/li>\n<li><strong>Agriculture: <\/strong>Farmers and cooperatives can directly connect with buyers, improving margins and reducing dependency on middlemen.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_is_ONDC_Transforming_Indian_eCommerce\"><\/span>How is ONDC Transforming Indian eCommerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If UPI changed the way India pays, ONDC is set to change the way India buys and sells. India\u2019s eCommerce has always been dominated by a few large corporations. ONDC flips the model, making the ecosystem seller-friendly, transparent, and scalable. Instead of being dependent on one giant marketplace, sellers now have the chance to reach buyers through multiple apps at once, without paying sky-high commissions or losing control over their data.<\/p>\n<p>Here\u2019s why ONDC is said to completely reshape Indian eCommerce:<\/p>\n<ul>\n<li><strong>Bigger Reach, Fewer Barriers: <\/strong>A customer browsing through one ONDC buyer app can still discover your products, even if you never signed up on that specific platform.<\/li>\n<li><strong>Freedom from Monopolies: <\/strong>No single company controls who gets visibility. Small businesses get the same opportunity to appear in front of buyers as large players.<\/li>\n<li><strong>Control Over Customer Data: <\/strong>Sellers finally get access to buyer insights, helping them personalise their offerings, design loyalty programmes, and make smarter business decisions.<\/li>\n<li><strong>Boost for Hyperlocal Businesses: <\/strong>From a kirana store in Lucknow to a bakery in Kochi, ONDC empowers local sellers to go digital quickly.<\/li>\n<li><strong>Direct Seller-to-Buyer Interaction: <\/strong>ONDC reduces the middlemen, making transactions faster, cheaper, and more transparent.<\/li>\n<li><strong>Trust &amp; Compliance: <\/strong>The network is designed to bring regulatory safeguards into play, which reduces the risk of fraud and builds buyer confidence.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Will_Zopping_Help_You_Expand_Your_Business_Using_ONDC\"><\/span>How Will Zopping Help You Expand Your Business Using ONDC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>With ONDC in place, sellers don\u2019t have to worry about anything else except curating their catalogue and uploading a digital inventory in Zopping. Zopping ensures that, through ONDC, all their products reach their target audience across all buyer apps.<\/li>\n<li>Own an eCommerce website and mobile applications alongside selling on ONDC.<\/li>\n<li>The seller can also keep a track of the orders and get access to real-time buyer data with reports and analytics in Zopping, and come up with business strategies accordingly.<\/li>\n<li>Zopping also ensures hassle-free onboarding, as we will provide you with a dedicated account manager for the same and guide you through the setup process.<\/li>\n<\/ul>\n<div class=\"highlight_box\">\n<h2><span class=\"ez-toc-section\" id=\"How_Will_Zopping_Help_You_Expand_Your_Business_Using_ONDC-2\"><\/span>How Will Zopping Help You Expand Your Business Using ONDC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol style=\"text-align: start;\">\n<li>With ONDC in place, sellers don\u2019t have to worry about anything else except curating their catalogue and uploading a digital inventory in Zopping. Zopping ensures that, through ONDC, all their products reach their target audience across all buyer apps.<\/li>\n<li>Own an eCommerce website and mobile applications alongside selling on ONDC.<\/li>\n<li>The seller can also keep a track of the orders and get access to real-time buyer data with reports and analytics in Zopping, and come up with business strategies accordingly.<\/li>\n<li>Zopping also ensures hassle-free onboarding, as we will provide you with a dedicated account manager for the same and guide you through the setup process.<\/li>\n<\/ol>\n<p><a class=\"elementor-button\" style=\"margin: 20px 0 0 0;\" href=\"https:\/\/zopping.com\/contact-us\">Contact Us to Get Started<\/a><\/p>\n<\/div>\n<div class=\"key_Takeaways\">\n<div class=\"key_Takeaways_box\">\n<h3>Key Takeaways<\/h3>\n<ul>\n<li>ONDC is India\u2019s UPI moment for eCommerce, an open, government-backed network that levels the playing field for sellers.<\/li>\n<li>Sellers gain more control with lower commissions, ownership of customer data, and freedom from platform monopolies.<\/li>\n<li>Reach expands instantly with one onboarding, making products discoverable across all ONDC buyer apps.<\/li>\n<li>Multiple sectors benefit, from retail and food delivery to transport, agriculture, and financial services.<\/li>\n<li>Zopping simplifies the process, from onboarding to analytics, helping sellers tap into ONDC without operational headaches.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With over 1.6 crore orders in March, the Indian government-backed digital commerce platform ONDC is increasingly gaining popularity. But one question remains prevalent among small businesses: What is ONDC? In this article, let\u2019s explore what ONDC is, how it works, how it differs from traditional eCommerce, and how it is transforming the Indian eCommerce landscape. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zopping"],"_links":{"self":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts\/2311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/comments?post=2311"}],"version-history":[{"count":4,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts\/2311\/revisions"}],"predecessor-version":[{"id":2317,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/posts\/2311\/revisions\/2317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/media\/2316"}],"wp:attachment":[{"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/media?parent=2311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/categories?post=2311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zopping.com\/blog\/wp-json\/wp\/v2\/tags?post=2311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}